Location Kuala Lumpur
QUALY is an award-winning home decoration brand from Thailand.
The design is intentionally made raw and seemingly unfinished with the use of compacted wood material (OSB board) and acrylic on the retail module, combines with a strong graphical identity of the brand.
The approach play is to create a subtle and down-to-earth background to introduce contemporary art and design into the space. The modular configuration suggests an interlocking display system, showcasing high-style merchandise.